The fashion industry is in full swing when it comes to the “green phenomenon.” For me it started last spring when I spent 2 hours in the rain standing in line at the Anya Hindmarch store on 60th and Madison for a “I’m Not a Plastic Bag” Canvas tote. I got two and made a heap of cash selling one on ebay. (Someone all the way in Texas purchased it.) I carried it for a while, got a lot of attention for it and threw it into a bin with my loads of other bags. It’s been about 8 months since I last carried that tote and guess what? I’m still using plastic bags something fierce.
Becoming green seems to fit the do-gooder attitude in the fiercely liberal fashion community. I have seen so many initiatives and blogs about how to help the environment that it is only natural that the fashion community jumped on board. According to Woman’s Wear Daily the opportunities to “go green” are endless
In fashion, this may involve any of the following initiatives: sourcing sustainable materials, growing organic fibers, contracting with factories whose treatment of workers is ethical, delivering garments in a way that has the least impact on the environment, reducing energy and chemical emissions and finding unique ways to dispose of waste.