I don’t know about you, but I have been waiting for this day. Tonight is the premiere of the new season of ‘The Hills’ (MTV, 10pm). For those of you who don’t know, ‘The Hills’ is a reality show that follows around Audrina Patridge, Whitney Port, Heidi Montag, and Lauren Conrad as they go to fashion school, date, have fights, and live in Southern California. When we last left the girls, Lauren finally earned the respect of Lisa Love at Teen Vogue and was going to work the Crillion Ball in Paris. I am so excited to see how the Paris trip went, but I must admit that I have been reading about the girls in Life&Style, US Weekly, and People so I kinda know what will happen. No worries, no spoilers here.
Over the Easter holiday I read an article in the weekend section of the Wall Street Journal about Lauren Conrad and how she is building a brand around her celebrity. This interested me as I am interested in fashion branding, publicity, and marketing as my segue out of the music industry. I give the girl and apparently her father a lot of credit in gaining licensing deals to bolster her fashion empire, if you will. Currently, Lauren has handbags, makeup, video games, and a clothing line under her belt. Teaming with Linea Pelle, Lauren designed a few items and apparently they are doing well. Ranging from $45 to $350, I actually like this bag.
beauty.fashion.life 
